What you see: 

• Tabs: Campaigns, Templates, Address Book, NPS (Coming Soon). 
• Status overview of active/past campaigns. 

Why it matters: 

• Central hub to manage all outbound communication. 

What you need before this step: 

• Channel integration already set up (e.g., WhatsApp, SMS). 
• Approved templates (for WhatsApp). 

Outcome after action: 

• You can create, schedule, and track campaigns. 

Best practice: 

• Always align with local regulations (opt-in, DND compliance).