Step 2 — Create a Campaign 

What you see: 

  • Fields: Campaign Name, Channel, Template, Target Audience, Schedule. 
  • Buttons: Save, Launch. 

Why it matters:  

  • Campaign details ensure the right message reaches the right audience at the right time. 

What you need before this step: 

  • A pre-approved template (for WhatsApp). 
  • An Address Book segment. 

Outcome after action: 

  • Campaign appears in list with status (Scheduled, Running, Completed). 

Best practice: 

  • Name campaigns clearly (e.g., “July Promo – Premium Users”). 
  • Test with a small audience before scaling. 

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